Privacy Policy

Overview

This privacy notice (“Privacy Notice”) describes how Lyteflo Inc., a corporation (“Lyteflo,” “we,” “our,” or “us”): (a) collects, uses, retains, shares, or otherwise processes your data (“process” or “processes”); and (b) describes your rights regarding your personal data (as defined below) and how to exercise those rights. Please read this Privacy Notice carefully to understand our policies and practices regarding your data and how we will treat it. Wherever appropriate in this Privacy Notice, a singular term shall be construed to mean the plural where necessary, and a plural term the singular.

This Privacy Notice may be modified from time to time. The date this Privacy Notice was “last updated” is at the top of this page. If we make a material change to this Privacy Notice, we will publish the updated Privacy Notice to this page on the Site. We advise you to frequently check this Privacy Notice for any changes. We may also provide notice of such changes to you in other ways, at our discretion, such as by placing a banner on our homepage or emailing you at the email address we have on file for you. YOUR USE OF THE PLATFORM, AND CONTINUED USE OF THE PLATFORM FOLLOWING ANY CHANGES TO THIS PRIVACY NOTICE, SIGNIFIES YOU READ AND UNDERSTAND THE TERMS OF THIS PRIVACY NOTICE. IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY NOTICE, YOUR CHOICE IS TO NOT USE THE PLATFORM.

When This Privacy Notice Applies

This Privacy Notice applies to the data we collect from or about you when you take the following actions (collectively, the “Interaction Channels”):

• visit or interact with our website, lyteflo.com (“Site”);
• interact with us online via our chat bot, our widget embedded in a third-party website, or via email, social media, or through advertising (collectively with Site, “Digital Assets”);
• interact with any Digital Asset where this Privacy Notice is referenced or linked; or
• participate in one of our sweepstakes, contests, or promotions.

This Privacy Notice also applies when you purchase or use or services (together with Interaction Channels, the “Platform”). This Privacy Notice does not apply to your data if you interact with third-party digital assets that are linked to or accessible from the Digital Assets.

Type of Data Collected; Source of Data

The types of data we collect about you depend on your interactions with us and on the Platform. In this section, we describe the categories of data we collect, organized by the sources of this data.

By interacting with the Platform, you grant us the right to use your data to enable us to provide the Platform to you, to improve the Platform, and other uses as stated in this Privacy Notice and in any ancillary agreements you may have entered with us related to the Platform. If you do not provide your data when requested, you may not be able to use the Platform or certain features of the Platform in whole or in part: (a) if that data is necessary to provide you with the Platform or such features, or (b) if we are legally required to collect the requested data.

1.1 Data You Directly Provide to Us

In addition to any other categories of data we state we are collecting at the time of collection, we may also directly collect from you the following data:

• Personal Data. Data that may personally identify you such as your first and last name, email, phone number, physical address, or any other data that could be used to identify you or data that is associated with such identifiable data (“personal data”).
• Demographic Data. Data that is about you, but that as an individual piece of data does not specifically identify you.
• Communications Data. Data contained in your communications with us through the Platform, such as when you request additional information about the Platform, provide us with feedback, fill out forms through the Platform, or interact with our customer service team, including personal data used to contact you, the date and time of your communications, and the content of your communications.
• Transaction Data. Data related to our services, such as the type of services requested or provided, order details, delivery information, or the amount charged. To complete a transaction, you may be required to provide payment and financial data such as bank account information, or the type of card, card number, expiration date, security code, and billing address. When you provide such data, it is processed directly by a third-party payment processor. We do not have direct access to, process, transmit, handle, or store any of your credit or debit card details.

1.2 Data Automatically Collected About You

As you navigate through and interact with our Digital Assets, we, our service providers, or other third parties may use cookies, log files, pixels, tags, software development kits (SDKs), and other client-side or server-side automatic data tracking technologies (“Automatic Tracking Technologies”), to collect certain data about your equipment, browsing actions, and patterns, including the following types of data:

• Device Data. Data when you interact with the Digital Assets such as technical data about your device including your IP address; unique identifiers and device type; domain, browser type, version, and language; operating system and system settings; and similar device data.
• Usage Data. Data about your visits to and usage of our Digital Assets including: usage details (i.e., date/time/duration on a given Digital Assets page), traffic data, logs, general location and time zone based on your IP address, heat maps that show where your mouse is on a Digital Assets page, other communication data and the resources that you access and use on the Digital Assets, and navigation paths within the Digital Assets. This data may include links clicked, Digital Assets page views, searches, features used, items viewed, or time spent on the Digital Assets.

The Automatic Tracking Technologies we may use include the following:

• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate settings on your browser. However, if you select this setting, you may be unable to access certain parts of our Digital Assets. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Digital Assets.
• Log Files. Log files are software-generated files containing data about the operations, activities, and usage patterns of an application, server, or IT system, such as what was done and at what time.
• SDKs. A Software Development Kit or “SDK” represents a consolidated package of pre-existing code, enhancement tools, and guidance documents that can be installed and used to develop applications for a particular digital asset. SDKs allow our partners to directly extract data from our Digital Assets. The data collected has numerous applications including offering us insightful analytics about our Digital Assets’ usage, enabling social media incorporation, introducing new attributes or capabilities to our Digital Assets, or assisting in tracking and enhancing the efficacy of our online advertisements.
• Web Beacons. Pages of our Digital Assets may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages, or for other related Digital Assets statistics (for example, recording the popularity of certain Digital Assets content and verifying system and server integrity).

1.3 Data We Collect from Other Sources

We may receive the data described above from other sources such as service providers and other third parties who help us provide the Platform or market the Platform to you. These other sources we may receive data from include the following:

• Service Providers. We may use service providers to provide the Platform to you or for any other purpose described in the How We Use Your Data section below. These service providers have contractual obligations regarding how they are allowed to use the data we provide to them which is limited to the purpose in which we provide it and for no other purpose.
• Other Third Parties. We may use other third parties to assist us with providing the Platform to you or for any other purpose described in the How We Use Your Data section below. These third parties may provide us data about you such as data about your interaction with the Platform, marketing campaigns, or events in which we and you participate. These third party privacy notices govern the collection and disclosure of your data by such third party.

How We Use Your Data

We, along with our service providers or other third parties, may use your data for the purposes described below. As part of these purposes, your data may be processed using Artificial Intelligence technologies (“AI”) including AI that generates images, text, audio, or video from user inputs (generative AI). We may use your data for the following purposes:

• Provide and Improve our Interaction Channels. To provide the Interaction Channels to you, including personalizing the content, and features that match your activities, preferences, and settings on the Interaction Channels and to monitor and analyze trends, usage, and activities in connection with Interaction Channels.
• Provide and Improve our Services. To effectively deliver the services you request, such as EV estimate savings, as well as to administer, present, support, maintain, and improve our services.
• Communicate with You. To communicate with you, including when you request additional information from us, or when we contact you about your account such as reminders about your subscription renewal or a material change to our policies that affect you, or in connection with the Platform you have purchased from us.
• Advertise and Market to You. To send advertising or marketing communications (including targeted advertisements) about services offered by us and others and provide news and information that we believe may be of interest to you and to analyze and enhance our marketing communications and strategies. For information about managing your marketing preferences, see the Your Choices About Your Data section below.
• Provide Safety and Security. To detect and protect against malicious, deceptive, or illegal activity, including fraudulent transactions, errors, negligence, violations of any applicable terms, security incidents, and harm to the rights, property, or safety of us and our users, customers, employees, or others.
• Troubleshoot. To identify and debug errors that impair the existing intended functionality of the Platform.
• Facilitate Corporate Transactions. In anticipation of or in connection with a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Lyteflo’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which the data held by Lyteflo is among the assets transferred.
• Obtain Your Consent. In accordance with: (a) the way we describe to you when you provide the data to us; (b) your instruction or intentional direction; or (c) any other way when you consent.
• Comply with Legal Obligations. To comply with our legal or regulatory obligations, including our tax obligations and those related to the prevention of fraud and money laundering, and those required for you to benefit from rights recognized by law, or any regulatory requirements or provisions.

In addition to the descriptions above regarding how we may use your data, we may also use it in the following ways:

• Aggregated or De-identified Data. The data we collect via Automatic Tracking Technologies may include personal data. We may process it or associate it with data we collect in other ways or receive from other sources. We may use that aggregated data to enhance and personalize your experience with us, for promotional purposes, testing our IT systems, research, data analysis, improving the Platform, developing new products or services and features, and for other purposes described in this Privacy Notice. We may use, without restriction, data that is aggregated or de-identified and is maintained in a form that cannot reasonably be used to infer data about, or otherwise be linked to, a particular individual or household.
• Inferences from Your Data. In addition to the types of data and sources of data we describe above, we may also draw inferences or derive data about you based on other types of data we collect about you to create a profile reflecting your interest, preferences, and characteristics. We may use this data to enhance your experience on the Site, to track analytics about the usage of the Platform, or to serve advertisements, including targeted advertisements to you.

Who We Share Your Data With & The Purpose of Disclosure

We may disclose data that we collect from you or that you provide as described in this Privacy Notice to the following categories and for the purposes set forth below:

• Service Providers. We disclose data to unaffiliated companies or individuals we hire or work with that perform services on our behalf, including customer support, web hosting, software developers, information technology services, database management, direct mail and email distribution. These service providers may have access to data we collect from you to perform the specific services we request from them. For example, when you submit our demo request form, we share the name, email address, phone number, and company you provide with HubSpot, Inc., which processes that submission as our forms and customer-relationship-management service provider.
• Our Customers. We provide services to our customers which includes software to estimate EV savings for their customers. If you directly interact with us on behalf of one of our customers, we may disclose your data including personal data to our customers about such interactions.
• Analytics and Advertising. We engage third parties to provide analytics services, serve advertisements, and perform related services across the web and in mobile applications. These entities may use Automatic Tracking Technologies to collect data about your use of the Platform, and on other third-party digital assets, including your IP address and other identifiers, web browser network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion data. These third parties may use this data to deliver advertisements that are more relevant to you across the web and in mobile applications, to analyze and track data, determine the popularity of certain content, and better understand your online activity.

The activities described above may constitute “targeted advertising” under certain laws. For information on opting out of having your data used for these purposes, please see the Your Choices About Your Data section below.

• Corporate Transaction. Your data may be disclosed or transferred in anticipation of or in connection with a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Lyteflo’ assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which data held by Lyteflo is among the assets transferred.
• Law Enforcement Authorities and Individuals Involved in Legal Proceedings. We disclose data when we believe doing so is reasonably necessary to comply with applicable law or legal process (including an enforceable request from authorities), to respond to claims (including inquiries by you in connection with your purchases from us), enforce or apply our other policies, or to protect the rights, property, or personal safety of us, our users, employees, or others.
• Professional Advisors. We may disclose your data to professional advisors, such as lawyers, bankers, auditors, and insurers, where necessary in the course of the professional services that they render to us.
• Your Consent or at Your Direction. We disclose data, to third parties when we have your consent or direction to do so. We may also disclose your data to third parties, such as when you expressly direct us to do so or when you use our services to intentionally interact with third parties. In these cases, we disclose your data to carry out your request.

How We Protect Your Data

We have implemented measures designed to secure your data from accidental loss and unauthorized access, use, alteration, and disclosure.

Unfortunately, the transmission of data via the Internet is not completely secure. Although we use reasonable efforts to protect your data, we cannot guarantee the security of your data transmitted to the Platform. Any transmission of data is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained in the Platform.

Retention of Your Data

We may retain your data for as long as we need it to provide you with the Platform. Please contact us through the email in the How to Contact Us section below, to request a personal data deletion request. If you request that we delete your personal data, there may be some latency in deleting this data from our servers and back-up storage and some personal data may not be completely removed from our logs and other records. In addition, we may retain personal data if necessary to comply with our legal obligations, resolve disputes, or enforce our agreements.

When we process personal data, we determine the retention period taking into account various criteria, such as the type of Platform provided to you, the nature and length of our relationship with you, the impact on the Platform we provide to you if we delete some data from or about you, and mandatory retention periods provided by law.

Your Choices About Your Data

We strive to provide you with choices regarding the personal data you provide to us. Below are options for your personal data.

6.1 Automatic Tracking Technologies

We and other third parties may use Automatic Tracking Technologies within the Digital Assets. This Privacy Notice does not apply to these third-party Automatic Tracking Technologies because we do not control the data collected by them.

However, you may be able to set your browser to refuse all or some Automatic Tracking Technologies or to alert you when certain Automatic Tracking Technologies are being sent. If you disable or refuse cookies, please note that some parts of the Digital Assets may then be inaccessible or not function properly. Each browser provides different mechanisms for managing Automatic Tracking Technologies. Look at your browser’s help menu to determine the best way to modify your browser’s Automatic Tracking Technologies storage. You can usually find these settings in the “Options” or “Preferences” menu of your browser. You can use the “Help” or similar option in your browser for more details.

To specifically find out more about cookies, including how to see what cookies have been set and how to block and delete cookies, please visit: https://www.aboutcookies.org/.

The Digital Assets also use Google Analytics, which uses cookies or other Automatic Tracking Technologies to help us analyze how users interact with and use our Digital Assets, compile reports on activity, and provide other services related to activity and usage. Google Analytics may collect information such as your IP address, time of visit, whether you are a return visitor, and referring website. To learn more about how Google Analytics collects and processes data you may visit http://www.google.com/policies/privacy/partners. For more information on how to opt out of Google Analytics tracking across all websites you use, visit: https://tools.google.com/dlpage/gaoptout.

6.2 Targeted Advertising

We work with certain third-party providers, as described in the Who We Share Your Data With & the Purpose of Disclosure section above and allow these third-party providers through our Digital Assets to place Automatic Tracking Technologies on your browser or device to collect data about you. The data they collect may be associated with your personal data or they may collect data, including personal data, about your online activities over time and across different websites and other online services. They may use this data to provide you with interest-based (behavioral) advertising or other targeted content. We do not control how third parties’ Automatic Tracking Technologies may use your data.

Some of our third-party providers may be members of the Network Advertising Initiative (“NAI”) and/or are subject to the Self-Regulatory Principles for Online Behavioral Advertising published by the Digital Advertising Alliance (“DAA”). You can obtain more information about these companies’ data collection practices and opt-out of receiving interest-based advertising from participating NAI and DAA members by going to the NAI’s website at http://optout.networkadvertising.org/?c=1 or the DAA’s website at optout.aboutads.info. In addition, your mobile device settings may provide the functionality to limit our or our partners’ ability to engage in ad tracking or targeted advertising using the Google Advertising ID or Apple ID for Advertising associated with your mobile device.

If you opt-out of targeted advertisements, you will still see our advertisements online, but they may be less relevant to you. Please note that we may also work with companies that do not participate in the opt-out mechanisms described above. Even after using these opt-out mechanisms, you may receive targeted advertising. We do not control these third-party opt-out links and we do not control whether our advertising partners participate in these programs. We are not responsible for any choices you make using these programs or links or their continued availability or accuracy.

6.3 Our Email Marketing to You

If you do not wish to receive our marketing emails, you may unsubscribe by following the unsubscribe instructions at the bottom of the email. However, after you unsubscribe, you may continue to receive service-related and other non-marketing emails. If you have provided more than one email address to us, you may continue to be contacted unless you request to unsubscribe each email address you have provided.

6.4 Do Not Track Signals

Some web browsers (including Safari, Internet Explorer, Firefox, and Chrome) incorporate a “Do Not Track” (“DNT”) or similar feature that signals to websites that a user does not want to have his or her online activity and behavior tracked.

Please note that we do not recognize or respond to any signal which your browser might transmit through the DNT feature your browser might have. If you wish to disable Automatic Tracking Technologies on our Digital Assets, you should not rely on any “DNT” feature your browser might have.

Links to Other Third-Party Digital Assets

We may provide links to digital assets such as websites, applications of services that we do not own or operate (“third-party digital assets”). Those links are provided for your convenience. If you follow the link and visit those third-party digital assets, they too may collect data about you. We do not own or control any third-party digital assets, and we are not responsible for the practices employed by third-party digital assets linked to or from our Digital Assets. We recommend that you review the privacy notices of other third-party digital assets before authorizing third-party access to your data.

Children Under the Age of 16

The Platform is not directed at nor intended for children under 16 years of age. No one under the age of 16 may provide any data to or on the Platform. We do not knowingly collect data from children under 16. If you are under 16, do not use or provide any data on the Digital Assets or on or through any of its features/register or in connection with the Platform. If we learn we have collected or received data from a child under 16 without verification of parental consent, we will delete that data. If you believe we might have any data from or about a child under 16, please contact us through the data at the How to Contact Us section below.

California Residents

If you are a California resident, you have the right to:

• Know what personal information we collect, use, and disclose.
• Request deletion of your personal information.
• Opt out of any sale or sharing of your personal information (Lyteflo does not sell personal data).
• Non-discrimination, meaning you will receive the same service if you exercise your privacy rights.

You can submit a privacy request at privacy@lyteflo.com, and we will verify and respond within the timeframes required by law.

International Visitors

We are based in Canada. When we obtain data about you, we may process such data outside of the country in which you reside, including in Canada and the United States. By using the Platform, you consent to the transfer to and processing of your data in countries outside of your country of residence, which may have different data protection laws than those in the country where you reside.

How to Contact Us

To ask questions or comment about this Privacy Notice and our practices in general, contact us at:

Physical Address

Lyteflo Inc.
33 Bloor St E 5th, Floor Suite #636
Toronto, ON M4W 3H1

Email: privacy@lyteflo.com